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| 检验医学科技期刊内容基于新媒体二次转化的模式及效果研究 |
| Study on the model and effects of secondary transformation and promotion of content from scientific journals in laboratory medicine using new media |
| 投稿时间：2024-04-18 修订日期：2024-07-26 |
| DOI： |
| 中文关键词: 检验医学 科技期刊 新媒体 内容 二次转化 |
| 英文关键词: Laboratory medicine Scientific journals New media Content Secondary transformation |
| 基金项目:中国科技期刊编辑学会2023-2024年度(CESSP-2023-C21)；2023年度中国科技期刊卓越行动计划选育高水平办刊人才子项目-青年人才支持项目(2023ZZ0529163)；重庆市科技期刊编辑学会2022年度科研项目(CQKJQKXH2022002)；重庆市高校期刊研究会2022年度“渝编·仁和基金”(CQLX2022-5)。※共同第一作者。 |
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| 摘要点击次数: 7 |
| 全文下载次数: 0 |
| 中文摘要: |
| 无论传统纸媒还是新兴媒体,均提倡“内容为王”。在媒体融合时代背景下,科技期刊内容如何通过新媒体的模式进行转化,以促进其内容传播,甚至是提升科技期刊文章的被引数,是当下科技期刊面临的共同难题。基于此,该研究依托于拥有60余万关注用户的检验医学新媒体对国内三本中国科技核心期刊来源检验类期刊的部分优秀文章,通过“重塑标题”“逻辑重构”“突出重点”“简化内容”四步法,对科技期刊的“基础研究”“共识与指南”“述评与综述”“临床经验”“个案报道”五大类内容基于新媒体进行二次转化,并收集二次转化后文章阅读量、转化前后官网阅读量、转化前后官网和知网原文下载量。发现二次转化的文章平均阅读量高达11557.7次、官网原文平均阅读量转化后较转化前提升63.6%、官网和知网原文下载量转化后较转化前提升85.9%。对“责任编辑”“原作者”“行业读者”访谈均认可二次转化的价值。故新媒体的内容不能简单照搬科技期刊的原有内容,唯有根据用户的实际阅读需求为导向,进行内容二次转化,才能让科技期刊内容得到更好的传播,同时,也能进一步提升科技期刊的影响力。 |
| 英文摘要: |
| Whether it’s traditional media or new media, both advocate “content is king”. In the context of the era of media integration, how to transform the content of scientific journals through new media modes to promote their dissemination, and even increase the citation count of scientific journal articles, is a common problem faced by current scientific journals. Based on this, this study relies on the new media in laboratory medicine with more than 600,000 fans to select excellent articles from three domestic Chinese science and technology core journals in the field of medical examination. Through the four-step method of “reshaping the title”, “logical reconstruction”, “highlighting the key points”, and “simplifying the content”, the five types of content in scientific journals, namely “basic research”, “consensus and guidelines”, “commentary and review”, “clinical experience”, and “case report”, are transformed. The reading volume of the articles after transformation, the reading volume of the official website before and after transformation, and the download volume of the original text on the official website and CNKI before and after transformation are collected. It was found that the average reading volume of the transformed articles reached 11,557.7 times, the average reading volume of the original text on the official website increased by 63.6% after transformation, and the download volume of the original text on the official website and CNKI increased by 85.9% after transformation. The “responsible editor”, “original author”, and “industry readers” all recognized the value of secondary transformation in interviews. Therefore, the content of new media cannot simply copy the original content of scientific journals. Only by orienting the secondary transformation of content according to the actual reading needs of users can the content of scientific journals be better disseminated, and at the same time, the influence of scientific journals can be further enhanced. |
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