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| 基于传播要素的学术类科技期刊科普传播实践与思考 |
| Practice and reflection on science popularization communication of academic sci-tech journals based on communication elements//<sub>WU</sub><sub>Xiaoli</sub><sub>, LI Wei, SHI Shuying</sub> |
| 投稿时间：2026-03-24 修订日期：2026-08-02 |
| DOI： |
| 中文关键词: 科技期刊 科学普及 “5W”理论 传播体系 |
| 英文关键词: sci-tech journals science popularization “5W” theory communication system |
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| 中文摘要: |
| 科技创新、科学普及是实现创新发展的两翼。当前我国学术类科技期刊普遍存在“重科研、轻科普”的结构性矛盾,制约其社会服务功能的充分发挥。本文基于拉斯韦尔“5W”传播理论,构建了涵盖传播主体、传播内容、传播渠道、传播受众、传播效果五个维度的学术类科技期刊科普传播分析框架,并结合多案例实证研究,系统分析其科普传播实践。研究表明,学术类科技期刊可从五个关键维度入手系统性破解科普传播困境：在主体层面,通过构建“编辑—科学家—传播机构”多元共创网络；在内容层面,打造“图文—视音频—互动”三维一体的科普产品体系；在渠道层面,建立“刊—网—微—端”融合传播矩阵；在效果层面,实施基于需求的精准分众策略；在效果层面,形成数据驱动的评估优化闭环。未来,学术类科技期刊科普传播应朝着智能化、平台化、生态化方向演进,构建技术驱动、平台支撑、生态协同的现代科普传播体系。 |
| 英文摘要: |
| Scientific and technological innovation and science popularization are the two wings for achieving innovative development. At present, academic sci-tech journals in China generally face a structural contradiction of “emphasizing scientific research while neglecting science popularization”, which restricts the full play of their social service functions. Based on Lasswell’s “5W” communication theory, this paper constructs an analytical framework for science popularization communication of academic sci-tech journals covering five dimensions: communication subject, communication content, communication channel, communication audience and communication effect. Combined with empirical research of multiple cases, it systematically analyzes the practice of science popularization communication. The research shows that academic sci-tech journals can systematically solve the dilemma of science popularization communication from five key dimensions: at the subject level, by building a multi-subject co-creation network of “editors–scientists–communication institutions”; at the content level, creating a three-in-one science popularization product system of “images and texts–audio and video–interaction”; at the channel level, establishing an integrated communication matrix of “journal–website–WeChat official account–client”; at the audience level, implementing a demand-based precise audience segmentation strategy; at the effect level, forming a data-driven evaluation and optimization closed loop. In the future, science popularization communication of academic sci-tech journals should evolve toward intelligence, platformization and ecology, and build a modern science popularization communication system driven by technology, supported by platforms and coordinated by ecology. |
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