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| 非核心期刊“小而精”品牌建设实践及成效：以《华东地质》为例 |
| Practice and effects of “Small yet Exquisite” brand building for Non-core Journals: Taking Journal of East China Geology as an Example |
| 投稿时间：2026-03-17 修订日期：2026-05-20 |
| DOI： |
| 中文关键词: 非核心期刊 品牌培育 品牌建设 学术品牌 |
| 英文关键词: Non-core journals Brand cultivation Brand building Academic brand |
| 基金项目: |
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| 摘要点击次数: 245 |
| 全文下载次数: 117 |
| 中文摘要: |
| 品牌建设是推动科技期刊实现高质量发展的核心动力。当前,国内核心期刊在品牌培育与建设方面积累了丰富的实践经验,而非核心期刊对品牌建设的战略价值认识还相对不足,相关实践探索也较为滞后。非核心期刊如何通过品牌建设来突破“低水平循环”的生存陷阱,是一个值得深入探讨的话题。本文以《华东地质》为研究对象,系统剖析其以“小而精”为核心理念的品牌建设实践:精准聚焦目标,多维度提升期刊品牌价值；精心优化内容,全方位增强期刊品牌影响力；深度把控细节,有序推动期刊品牌重塑与升级。近年来的办刊成效表明,对于非核心期刊而言,重视品牌建设是突破同质化竞争、实现品牌突围的关键举措。 |
| 英文摘要: |
| Brand building serves as the core driving force for promoting the high-quality development of scientific and technological journals. Currently, domestic core journals have accumulated rich practical experience in brand cultivation and construction. However, non-core journals still have relatively insufficient awareness of the strategic value of brand building, and their relevant practical explorations are also comparatively lagging behind. How non-core journals can break through the "low-level cycle" survival trap through brand building is a topic worthy of in-depth discussion.This paper takesEast China Geologyas the research object and systematically analyzes its brand-building practices centered around the concept of being "small yet refined": precisely targeting objectives to enhance the journal"s brand value from multiple dimensions; meticulously optimizing content to comprehensively strengthen the journal"s brand influence; and deeply controlling details to systematically promote the journal"s brand reshaping and upgrading. The journal"s performance in recent years demonstrates that for non-core journals, emphasizing brand building is a crucial measure to break free from homogeneous competition and achieve brand breakthroughs. |
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