| 尚伟芬.科技期刊战略误区析.编辑学报,2008,20(2):168-169 |
| 科技期刊战略误区析 |
| Analysis on problems of Chinese sci-tech periodicals' strategies |
| 投稿时间：2007-04-28 修订日期：2007-04-28 |
| DOI： |
| 中文关键词: 科技期刊 影响因子 定位 战略 |
| 英文关键词: sci-tech periodical impact factor positioning strategy |
| 基金项目: |
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| 中文摘要: |
| 分析当前我国科技期刊在发展战略方面存在的误区:以追求 高影响因子为目标；期刊缺乏明确的学术定位；以作者为中心。认为科技期刊应回归本源, 服务于科技与生产力的发展,以读者为中心,建立自己明确的学术定位和专业化特色,才能 在激烈的竞争中立于不败之地。 |
| 英文摘要: |
| The present paper summarizes some problems in the development strategies of Chinese sci-tech periodicals as follows:1) pursuing the high impact factor as the primary or even only goal for periodicals' publishing; 2) lacking of unambiguous and professional positioning in the science community; 3) almost all of efforts focusing on authors rather than readers. The paper suggests that to win the competition, the sci-tech periodicals should found on scientific research and dedicate to the technology application and development, with focusing on the specified needs of readers and building a clear position in the readers' mind. |
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