| 高健,陈新石,游苏宁.应充分利用大众媒体宣传科技期刊.编辑学报,2008,20(3):235-237 |
| 应充分利用大众媒体宣传科技期刊 |
| Taking advantages of mass media to publicize sci-tech periodicals |
| 投稿时间：2007-02-01 修订日期：2007-02-01 |
| DOI： |
| 中文关键词: 科技期刊 大众媒体 新闻发布 期刊影响力 宣传 |
| 英文关键词: sci-tech periodical mass media news releasing periodicals' influence publicizing |
| 基金项目: |
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| 摘要点击次数: 1031 |
| 全文下载次数: 817 |
| 中文摘要: |
| 中国科协自2007年1月在国内率先启动了“科技期刊与大众媒体见面会”制度,作者根据《中华医学杂志》参加见面会的体会,分析这2类媒体结合的潜在市场、未能充分结合的原因及发展前景,提出了应采取的措施,呼吁更多的科技期刊认识到与大众媒体联姻的重要性并积极投入到这项工作中,打造出具有综合影响力的中国科技期刊,使科技成果更好地为提高全民的科学素质服务。 |
| 英文摘要: |
| To transform the original research articles of sci-tech periodicals into science news and release to mass media, is an effective way for making science journals step out of ivory tower and walk into the public. China Association for Science and Technology (CAST) took the lead to establish the “Sci-tech Periodicals Meeting with the Mass Media” system in China since January, 2007. Based on the experience of attending the news release meeting in CAST monthly, the authors analyze the potential market of the “marriage” and reasons for failing to full combination of these two kinds of media in China. Furthermore, the authors put forward the solving measures, appeal to more and more sci-tech periodicals to realize the importance of the “marriage” and start-up the news release work, which can improve influence of sci-tech periodicals and make the science achievements serve for promoting the entire people's science literacy. |
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