文章摘要
张东华,郑威.农村科普期刊市场细分及泛化策略.编辑学报,2008,20(4):325-326
农村科普期刊市场细分及泛化策略
Countermeasures of market dividing and union of popular science journals for countryside
投稿时间:2007-10-23  修订日期:2007-10-23
DOI:
中文关键词: 农村科普期刊  大众化读者定位  市场细分  市场泛化
英文关键词: popular science journals for countryside  popular readings location  market dividing  market union
基金项目:
作者单位
张东华 湖北省农业科学院科技期刊社,430064,武汉 
郑威 湖北省农业科学院科技期刊社,430064,武汉 
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中文摘要:
      随着农村人口素质、结构、需求的变化,农村科普期刊大众 化读者定位已与之不相适应,需运用市场细分和市场泛化理论,重新分析期刊发行地理区域 、读者对象、对象需求以及对象需求相似性,调整农村科普期刊定位及编辑思路。
英文摘要:
      With variations of countryside population quality, structure and needs, popular readings' location of countryside popular science journals cannot fit in with them. Using the theory of market dividing and union, we must reanalyze the journals' distribution regions, readership, reading needs and needs similarity; regulate the positioning of popular science journals and editing thoughts for the countryside.
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