| 汪晓.医学期刊广告经营的对策.编辑学报,2008,20(4):328-330 |
| 医学期刊广告经营的对策 |
| Strategies for advertisement management in medical periodicals |
| 投稿时间：2007-11-26 修订日期：2007-11-26 |
| DOI： |
| 中文关键词: 医学期刊 广告经营 优势 对策 |
| 英文关键词: medical periodical advertisement management advantage strategy |
| 基金项目: |
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| 中文摘要: |
| 医学期刊广告经营应充分发挥自身特有的优势,要从发行主 导转向广告主导；发掘与培养广告人才,提高广告信息传播的效果；明确定位,深度挖掘杂 志广告价值,做好策划；借鉴报纸的广告运营模式,寻找杂志与广告受众间的契合点 ；开发并利用广告资源,注重广告效果调查,稳定和发展客户。 |
| 英文摘要: |
| Advertisement management of the medical periodicals should bring their extraordinary advantages into full play. Five strategies to improve the effect of advertisement management of medical periodicals are proposed:changing dominant ideas direction from distribution to advertisement; seeking and training advertisement talents; clearly positioning the periodicals; making better the plans of advertisement; learning from the newspapers; and finally paying attention to investigation on the effect of advertisement to stabilize and develop advertisement customers. Keywords\ medical periodical; advertisement management; advantage; strategy |
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