| 赵文义,宋庆国,杨琦.网络时代学术期刊的价格机制分析.编辑学报,2008,20(6):478-480 |
| 网络时代学术期刊的价格机制分析 |
| Pricing mechanism analysis of academic journals in network era |
| 投稿时间：2007-06-23 修订日期：2007-06-23 |
| DOI： |
| 中文关键词: 学术期刊 价格机制 混合定价 差别定价 捆绑定价 |
| 英文关键词: academic journal pricing mechanism combining pricing differencing pricing packaging pricing |
| 基金项目:长安大学人文社会科学基金项目(07Y06；07Y07) |
|
| 摘要点击次数: 856 |
| 全文下载次数: 767 |
| 中文摘要: |
| 针对学术期刊受计划经济保护较多,大多已陷入经济困境的 现状,根据学术期刊属于商品这一特性,研究期刊价格已成为学术期刊发展中的一个重要问 题。探讨学术期刊定价的制约因素,分析传统的学术期刊定价模式及存在的弊端,提出了学 术期刊的混合定价法、差别定价法及捆绑定价法。 |
| 英文摘要: |
| Academic journals are protected too much by planned economy and most have been in difficult financial situation. Based on the commodity characteristics of academic journals, their price research has now become an important issue. The authors of this paper discuss the factors influencing the pricing of academic journals and analyze the traditional pricing patterns and the problems. The authors put forward three methods, i.e. combining pricing, differencing pricing and packaging pricing for academic journals. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
