| 熊家国,金会平,林美.品牌时代的办刊人要勇立潮头.编辑学报,2008,20(6):515-517 |
| 品牌时代的办刊人要勇立潮头 |
| Periodical publishers should establish their brands in brand age |
| 投稿时间：2007-05-11 修订日期：2007-05-11 |
| DOI： |
| 中文关键词: 期刊品牌 品牌策划 优化资源 |
| 英文关键词: periodical brand brand planning resources optimization |
| 基金项目: |
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| 摘要点击次数: 928 |
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| 中文摘要: |
| 期刊品牌是一种无形资产、也是一种战略资源。面对期刊的品牌竞争时代,办刊人要充分认识诞生正义品牌期刊是时代的需要；要精心策划,优化资源配置,努力打造品牌；从转变观念加强产业意识做起,把自己的期刊做大做强。 |
| 英文摘要: |
| Periodical brand is an invisible capital, and a kind of resources of strategy. In the era of periodical brand competition, the publishers and editors should fully understand that the birth of the periodical brand is the needs of the times. They should carefully plan, optimize the allocation of resources, and try hard to build brands. They should bring up the ideas to strengthen the awareness of the industry and make their own periodicals bigger and stronger. |
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