| 邓美艳.论高校科技期刊的品牌定位与运作.编辑学报,2009,21(2):112-113 |
| 论高校科技期刊的品牌定位与运作 |
| Discussion about brand ascertainment and operation of university science journals |
| 投稿时间：2007-03-25 修订日期：2007-03-25 |
| DOI： |
| 中文关键词: 高校科技期刊 品牌定位 品牌运作 |
| 英文关键词: university science journal brand ascertainment brand operation |
| 基金项目: |
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| 摘要点击次数: 914 |
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| 中文摘要: |
| 通过理论分析和实例论述了高校科技期刊的品牌定位与品牌运作的问题,目的是使高校科技期刊适应市场经济和社会发展的需要,达到健康可持续地发展。 |
| 英文摘要: |
| Based on the theoretical analysis and some examples, the brand ascertainment and operation of university science journals are discussed in detail. This study is aimed to make the journals become more suitable for market economy and social development, and can develop healthily and sustainably. |
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