| 付晓霞,李贵存,游苏宁.精品医学期刊的品牌延伸.编辑学报,2009,21(2):159-160 |
| 精品医学期刊的品牌延伸 |
| Brand extension of China's high-quality medical journals |
| 投稿时间：2003-05-07 修订日期：2003-05-07 |
| DOI： |
| 中文关键词: 精品期刊 品牌延伸 社会效益 经济效益 |
| 英文关键词: high-quality journal brand extension social benefit economic benefit |
| 基金项目: |
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| 摘要点击次数: 1148 |
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| 中文摘要: |
| 精品医学期刊是实现了社会效益和经济效益最佳结合的期刊。在期刊品牌地位确立之后,依托品牌创办网站、设立科研基金、评选优秀论文、实行会员制度、发行单行本、刊登广告、举办学术会议,从而创造更好的经济效益。 |
| 英文摘要: |
| The journal which achieves both social benefit and economic benefit is entitled high-quality journal. Setting up website, establishing research fund, implementing membership system, publishing separate editions, commercial advertising and holding academic conferences can make greater economic returns for the journals. And all of the above should base on the journal's brand. |
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