| 肖兴安,肖建洲,易难.科技期刊编辑如何做好选题策划.编辑学报,2009,21(2):163-165 |
| 科技期刊编辑如何做好选题策划 |
| How to do the subject planning for sci-tech periodicals |
| 投稿时间：2008-08-29 修订日期：2008-08-29 |
| DOI： |
| 中文关键词: 科技期刊 编辑出版 选题策划 |
| 英文关键词: sci-tech periodical editing and publishing subject planning |
| 基金项目: |
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| 摘要点击次数: 942 |
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| 中文摘要: |
| 选题策划既是“内容为王”的需要,也是“强者为王”的需要。结合《长江蔬菜》多年的办刊实践,从管理的角度论述选题策划。其过程管理包括制订年度选题计划、制订月(期)选题计划、具体执行选题计划、综合评价选题计划。其目标管理包括服务于读者和市场、笃志于创新和出新及突破于栏目和速度。 |
| 英文摘要: |
| The subject planning is needed by both "the content is a king" and "the strong is a king". Combined with editing practice for many years of Journal of Changjiang Vegetables, the planning is discussed from the angle of management. The management of process includes making the annual plan for subject, making the monthly plan for subject, executing the subject plan and evaluating the subject plan comprehensively. The management of target includes serving readers and markets, having a firm aim at innovation and breaking through in the column and speed. |
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