李忠富,黄冬华,曹兵,佟建国.论网络时代高校科技期刊的读者定位.编辑学报,2009,21(3):195-197 |
论网络时代高校科技期刊的读者定位 |
Reader orientation of sci-tech periodicals in universities in the internet age |
投稿时间:2008-11-09 修订日期:2008-11-09 |
DOI: |
中文关键词: 高校科技期刊 网络 定位 读者 编辑 |
英文关键词: sci-tech periodical in universities internet orientation reader editing |
基金项目: |
|
摘要点击次数: 950 |
全文下载次数: 793 |
中文摘要: |
结合网络编辑技术的特点,分析网络环境下高校科技期刊的读者定位问题,提出高校科技期刊应依托计算机网络平台,细分目标读者需求差异性,提供基于报道领域的特色网络服务,并进行群体网络经营的观点。借鉴《Nature》为读者提供的特色服务,探讨高校科技期刊相应的操作方法。 |
英文摘要: |
Combined with the characteristics of editing technologies in the internet age, the identification of target readers for sci-tech periodicals in Chinese universities is discussed. By differentiating the demand of the target readers, based on the web platform, sci-tech periodicals in universities can provide unique web services based on the publication field, and periodical group e-platforms are proposed as a good solution. The specific services provided by Nature are introduced, and some clues have been obtained for sci-tech periodicals in Chinese universities. |
查看全文
查看/发表评论 下载PDF阅读器 |
关闭 |
|
|
|