| 付国彬.科技期刊选题策划的社会热点切入式.编辑学报,2009,21(3):198-199 |
| 科技期刊选题策划的社会热点切入式 |
| A new method of subject selection of sci-tech periodicals based on social focus |
| 投稿时间：2008-09-01 修订日期：2008-09-01 |
| DOI： |
| 中文关键词: 科技期刊 选题 社会热点 切入点 科技元素 |
| 英文关键词: sci-tech periodical subject selection social focus sub-subject sci-tech element |
| 基金项目: |
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| 摘要点击次数: 1051 |
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| 中文摘要: |
| 通过分析科技期刊远离社会热点的原因,提出科技期刊选题策划的一种类型——社会热点切入式；用实例证明科技期刊聚焦社会热点选题是可能的,并讨论了成功的关键——注入科技元素、找准切入点和把握出版时机。 |
| 英文摘要: |
| By analyzing the problem of sci-tech periodicals in subject selection from social focus, this paper presents a new method of subject selection, named as social focus-based subject selection, demonstrates the possibility of this type of subject selection, and discusses the keys to its success. These keys are to introduce a sci-tech element into a social focus, find a suitable sub-subject and seize an opportune publishing time. |
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