文章摘要
王晓平,邓淑珍.科技期刊应通过策划选题强化品牌特色.编辑学报,2009,21(3):227-228
科技期刊应通过策划选题强化品牌特色
Brand characteristics of science journals should be strengthened through subject selection and planning
投稿时间:2009-03-12  修订日期:2009-03-12
DOI:
中文关键词: 期刊定位  策划选题  品牌
英文关键词: journal orientation  subject selection and planning  brand
基金项目:
作者单位
王晓平 中国水利杂志编辑部,100038,北京 
邓淑珍 中国水利杂志编辑部,100038,北京 
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中文摘要:
      加强选题策划是丰富期刊内容、强化期刊特色的重要手段。科技期刊应根据定位抓选题策划,把握策划的重点和原则,有效实施策划,提升期刊品牌影响力。
英文摘要:
      The strengthening of subject selection and planning is an important means of enriching the contents of journals and intensifying the characteristics. To improve the brand influence, the subject selection and planning of journals of science and technology should be based on the orientation, an emphasis should be given to the key points and principles of subject selection and planning, and the planning should be effectively carried out.
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