文章摘要
黄登怀,吴三红,肖建洲.《长江蔬菜》扩大发行量的做法.编辑学报,2009,21(3):261-262
《长江蔬菜》扩大发行量的做法
Experience of distribution of Journal of Changjiang Vegetables
投稿时间:2008-10-29  修订日期:2008-10-29
DOI:
中文关键词: 科技期刊  发行  《长江蔬菜》
英文关键词: sci-tech periodical  distribution  Journal of Changjiang Vegetables
基金项目:
作者单位
黄登怀 长江蔬菜杂志社,430022,武汉 
吴三红 长江蔬菜杂志社,430022,武汉 
肖建洲 长江蔬菜杂志社,430022,武汉 
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中文摘要:
      结合《长江蔬菜》多年的实际发行工作经验,阐明发行工作中要“最大限度”注意的8个问题:锁定和开发终端读者;发挥行业发展优势;发挥邮局主渠道作用;加大发行征订宣传力度;加大发行投入力度;强化发行服务意识;加强发行数据库建设;突破制约当前期刊发行的瓶颈。
英文摘要:
      Based on the distribution experience of over 20 years, eight paths in distribution which should be mostly paid attention to are expounded:find and determine the end readers; use the advantages of the vegetable industry; fully play the role of China Posts as the main channel; publicize the journal in various ways; increase the investment in distribution; enhance the service consciousness; construct the distribution database; and finally resolve the key problems of restricting the distribution.
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