| 黄登怀,吴三红,肖建洲.《长江蔬菜》扩大发行量的做法.编辑学报,2009,21(3):261-262 |
| 《长江蔬菜》扩大发行量的做法 |
| Experience of distribution of Journal of Changjiang Vegetables |
| 投稿时间：2008-10-29 修订日期：2008-10-29 |
| DOI： |
| 中文关键词: 科技期刊 发行 《长江蔬菜》 |
| 英文关键词: sci-tech periodical distribution Journal of Changjiang Vegetables |
| 基金项目: |
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| 摘要点击次数: 1028 |
| 全文下载次数: 975 |
| 中文摘要: |
| 结合《长江蔬菜》多年的实际发行工作经验,阐明发行工作中要“最大限度”注意的8个问题:锁定和开发终端读者；发挥行业发展优势；发挥邮局主渠道作用；加大发行征订宣传力度；加大发行投入力度；强化发行服务意识；加强发行数据库建设；突破制约当前期刊发行的瓶颈。 |
| 英文摘要: |
| Based on the distribution experience of over 20 years, eight paths in distribution which should be mostly paid attention to are expounded:find and determine the end readers; use the advantages of the vegetable industry; fully play the role of China Posts as the main channel; publicize the journal in various ways; increase the investment in distribution; enhance the service consciousness; construct the distribution database; and finally resolve the key problems of restricting the distribution. |
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