| 朱小艳,邓国用.技术类期刊的广告经营及对策.编辑学报,2009,21(4):328-329 |
| 技术类期刊的广告经营及对策 |
| Development and countermeasures of technological periodicals' advertising operation |
| 投稿时间：2008-12-27 修订日期：2008-12-27 |
| DOI： |
| 中文关键词: 技术类期刊 广告经营 对策 |
| 英文关键词: technological periodical advertising operation countermeasure |
| 基金项目: |
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| 摘要点击次数: 877 |
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| 中文摘要: |
| 在总结技术类期刊广告经营优势的基础上,分析其广告经营的现状及主要缺失,提出了促进技术类期刊广告业务发展的对策建议。 |
| 英文摘要: |
| Based on summing up the advantages of advertising operation of technological periodicals, the authors analyze the current situation and major shortcomings in the field of these periodicals' advertising, and put forward some advices on how to promote the future development. |
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