| 胡志强,栗延文.科技期刊编辑策划的运作.编辑学报,2009,21(5):399-400 |
| 科技期刊编辑策划的运作 |
| Application of the editorial planning in sci-tech journals |
| 投稿时间：2009-03-03 修订日期：2009-03-03 |
| DOI： |
| 中文关键词: 编辑策划 科技期刊 评价体系 |
| 英文关键词: editorial planning sci-tech journal evaluation system |
| 基金项目: |
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| 摘要点击次数: 927 |
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| 中文摘要: |
| 从出版效果、内容把握、吸引阅读、广告营销、品牌建设和经营活动等方面论述编辑策划对期刊出版的重要性；提出了以行业热点、内容相关性和广告市场指向为三角形的编辑策划评价体系,并结合实践介绍如何依据该评价体系做好科技期刊编辑策划工作。 |
| 英文摘要: |
| The importance of the editorial planning are discussed and emphasized in terms of a successful publication, including its content, readership, ads revenue, branding, and circulation. A 3-faceted evaluating system is suggested based on industry hot issues, relevant coverage, and targeted advertising. Case studies are provided to illustrate how the system is used in running a successful sci-tech journal. |
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