| 张明海,欧兆虎.基于社会责任的科技期刊品牌影响力的提升策略.编辑学报,2009,21(6):488-490 |
| 基于社会责任的科技期刊品牌影响力的提升策略 |
| On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility |
| 投稿时间：2009-04-12 修订日期：2009-04-12 |
| DOI： |
| 中文关键词: 社会责任 科技期刊 品牌影响力 策略 |
| 英文关键词: social responsibility sci-tech journal brand influence strategy |
| 基金项目:湖南省哲学社会科学基金资助项目(08YBA164)；湖南省科技计划项目(2009FJ3128) |
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| 中文摘要: |
| 科技期刊必须承担一定的社会责任。社会责任在科技期刊品牌建设的3个阶段均发挥着重要的作用:在建设“合格品牌”过程中,社会责任是科技期刊合法生存的依据；在建设“知名品牌”阶段,社会责任是科技期刊发展提升的机会；在建设“美誉品牌”阶段,社会责任是科技期刊永续经营的社会资本。努力提升论文质量和培育科技创新人才、积极参与科学知识普及和树立“读者本位”的办刊理念是科技期刊提升品牌影响力的重要举措。 |
| 英文摘要: |
| Sci-tech journals should assume a certain degree of social responsibility in its development process. Social responsibility has played an important role in the three stages of establishing brand for sci-tech journals:in establishing a "qualified brand", social responsibility is the legitimate basis for the journal to survive; in establishing a "well-known brand", social responsibility is an opportunity for the journal to develop and improve; in establishing a "top brand", social responsibility is a capital for the sustainable development of the journal. Efforts to enhance the paper quality, to foster talent in technological innovation, to actively participate in popularization of scientific knowledge and to establish a "reader-oriented" philosophy for the journal are important measures to enhance the brand influence of sci-tech journals. |
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