| 赵金文.医学期刊的市场定位策略及其市场培育.编辑学报,2009,21(6):519-520 |
| 医学期刊的市场定位策略及其市场培育 |
| Market positioning and marketization of medical journals |
| 投稿时间：2009-09-07 修订日期：2009-09-07 |
| DOI： |
| 中文关键词: 医学期刊 市场化 市场定位 读者市场 |
| 英文关键词: medical journal marketization market positioning reader market |
| 基金项目: |
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| 摘要点击次数: 859 |
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| 中文摘要: |
| 在医学期刊市场化过程中,必须根据读者对象,期刊的品牌特色如栏目设置、文章类型,期刊的发行方式与发行范围等进行准确的市场定位,并在市场竞争中不断进行调整。在准确的市场定位基础上,医学期刊应以读者为核心,努力寻找新的、潜在的读者市场,通过发挥期刊的引领和导向作用,形成适合本刊发展的新的市场。 |
| 英文摘要: |
| A medical journal should identify the optimal market positioning in accordance with its readership, its own features such as the selection of columns and articles, and its distribution in the process of marketization, and make adjustments in the competition. Based on its accurate market positioning, it should look for potential readers and explore new market opportunities. |
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