文章摘要
宋鸿,王亚玲,魏桂林.由《色谱》的办刊实践看学术期刊的品牌运作.编辑学报,2009,21(6):537-538
由《色谱》的办刊实践看学术期刊的品牌运作
Exploration of brand operation of academic journals from the publishing practice in Chinese Journal of Chromatography
投稿时间:2006-07-20  修订日期:2006-07-20
DOI:
中文关键词: 品牌运作  学术期刊  《色谱》
英文关键词: brand operation  academic journals  Chinese Journal of Chromatography
基金项目:
作者单位
宋鸿 《色谱》编辑部,116023,大连 
王亚玲 《色谱》编辑部,116023,大连 
魏桂林 《色谱》编辑部,116023,大连 
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全文下载次数: 253
中文摘要:
      以《色谱》为例,探讨学术期刊如何通过品牌运作达到提高期刊的学术影响力和社会影响力、扩大期刊的品牌影响力、增强期刊的品牌盈利能力的目的。
英文摘要:
      By taking Chinese Journal of Chromatography as an example, the exploration of how to enhance the academic and social influences of academic journals, to expand brand influence, and enhance brand profitability of the journal by operating the brand of academic journals is discussed.
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