| 尚伟芬,杜丽.竞争时代定位致胜.编辑学报,2009,21(6):562-564 |
| 竞争时代定位致胜 |
| Win by positioning in our era of competition |
| 投稿时间：2009-05-21 修订日期：2009-05-21 |
| DOI： |
| 中文关键词: 定位 品牌 期刊 |
| 英文关键词: positioning brand periodical |
| 基金项目: |
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| 摘要点击次数: 1030 |
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| 中文摘要: |
| 简要介绍《2小时品牌素养》的定位理论和案例分析；通过对成功期刊品牌的定位分析,认为在当前同质化时代,只有那些在读者心智中有明确定位的期刊,才能在同质化的竞争中立于不败之地。 |
| 英文摘要: |
| The paper briefly introduces some positioning concepts and case studies extracted from Two Hours for Branding Attainments. By positioning analyzing of some successful periodicals, it is pointed out that only those periodicals which have clear positioning in the readers' mind, can survive in the competitive hom ogenization era. |
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