| 胡杨,欧宾.论科技期刊刊名商标化.编辑学报,2010,22(1):21-23 |
| 论科技期刊刊名商标化 |
| Turning the titles of sci-tech journals into registered trademarks |
| 投稿时间：2009-06-02 修订日期：2009-06-02 |
| DOI： |
| 中文关键词: 科技期刊 刊名 商标 注册 |
| 英文关键词: sci-tech journal journal title trademark register |
| 基金项目: |
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| 摘要点击次数: 996 |
| 全文下载次数: 939 |
| 中文摘要: |
| 从专有性和显著性分析期刊刊名的商标性特征,并从法律角度分析期刊刊名注册商标的途径与原则,阐述期刊刊名注册商标的重要性。认为期刊刊名注册商标是期刊发展的必经之路。 |
| 英文摘要: |
| This paper analyzes the journal title's characteristic of being a trademark from the aspect of exclusiveness and significance. In addition, it discusses the approaches and principles of registering trademarks in the eyes of the law. The importance for the journals to register trademarks is then given in this paper. It's expected that registering trademarks is the path of journals' development. |
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