刘泽林.积极转企改制促进期刊发展 ——北京卓众出版有限公司的转企改制实践与收获.编辑学报,2010,22(3):235-236 |
积极转企改制促进期刊发展 ——北京卓众出版有限公司的转企改制实践与收获 |
Practice and gain of Beijing Prominion Publishing Co., Ltd. reform |
投稿时间:2007-09-28 修订日期:2007-09-28 |
DOI: |
中文关键词: 转企改制 北京卓众出版有限公司 实践 收获 |
英文关键词: reform Beijing Prominion Publishing Co., Ltd. practice gain |
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中文摘要: |
面对期刊业越来越激烈的竞争局面,原有的体制和机制越来越不适应发展需要。北京卓众出版有限公司在2007年完成了整体转制,经2年多的经营实践,获得了更大的发展空间。 |
英文摘要: |
Facing increasingly fierce competition in periodical industry, the existing institutional mechanisms are increasingly incapable to meet the development needs of Beijing Prominion Publishing Co., Ltd.(BPP). The reform of BPP was completed in 2007, and the reform has made BPP establishing the independent publishing market dominant position, increasing market awareness. BPP has gained a larger room for development since the reform. |
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