| 任荣政,肖元春.科技期刊开拓数字出版市场的基本策略与原则.编辑学报,2010,22(5):392-394 |
| 科技期刊开拓数字出版市场的基本策略与原则 |
| Strategy and principle for sci-tech journals to exploit digital publishing market |
| 投稿时间：2010-03-30 修订日期：2010-03-30 |
| DOI： |
| 中文关键词: 科技期刊 数字出版市场 策略 原则 |
| 英文关键词: sci-tech journal digital publishing market strategy principle |
| 基金项目: |
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| 摘要点击次数: 1339 |
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| 中文摘要: |
| 在新的形势下,科技期刊开拓数字出版市场势在必行。在这个过程中,期刊社应该有明确的角色定位,以维护期刊的数字版权为底线,通过参与构建公正、合理的市场分配机制以最大限度地维护自身的权益。对内要注意加强与同类期刊的合作,对外要理性应对数字出版商之间的竞争,并始终坚持以“内容”作为自身的核心竞争力。 |
| 英文摘要: |
| It is imperative for sci-tech journals to exploit digital publishing market. In this process, the periodical presses should have a clear market position, stick to the bottom line of protecting digital copyright and participate in establishing a fair and reasonable market allocation system to fully safeguard their own interests. They should strengthen the cooperation with other presses of the kind within the field and respond to the competition among the digital issuer rationally outside the field. Moreover, they should always adhere to taking the "content" as the core competence. |
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