| 关卫屏,刘斌,游苏宁.科技期刊“三次售卖”营销模式探析.编辑学报,2010,22(6):513-516 |
| 科技期刊“三次售卖”营销模式探析 |
| Enhance sci-tech periodicals'marketing abilities in tertiary sales |
| 投稿时间：2010-06-12 修订日期：2010-06-12 |
| DOI： |
| 中文关键词: 科技期刊 三次售卖 加强市场营销 |
| 英文关键词: sci-tech periodical tertiary sales marketing ability enhancement |
| 基金项目: |
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| 摘要点击次数: 1901 |
| 全文下载次数: 2005 |
| 中文摘要: |
| 增强科技期刊营销能力,力求实现三次售卖。要高度重视发行工作(一次售卖),组建专业的发行公司。逐步实现卖广告(二次售卖)、卖品牌(三次售卖)。同时,应注意提高营销管理水平,避免各营销环节的衔接不当,引入项目管理模式。 |
| 英文摘要: |
| In order to enhance the marketing abilities of sci-tech periodicals, the primary concern is its publication (primary sales) and the establishment of its own publishing company; secondly, it should gradually increase its advertisement income (secondary sales) and raise its profile so as to raise its brand value (tertiary sales). During the process, market management ability of a periodical is crucial; project management method could be applied. |
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