| 王爽英.技术类期刊经营广告业务问题探讨.编辑学报,2011,23(1):15-16 |
| 技术类期刊经营广告业务问题探讨 |
| Discussions on advertising business of technological periodicals |
| 投稿时间：2010-07-21 修订日期：2010-07-21 |
| DOI： |
| 中文关键词: 技术类期刊 广告 经营策略 |
| 英文关键词: technological periodical advertisement business strategy |
| 基金项目: |
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| 摘要点击次数: 1094 |
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| 中文摘要: |
| 分析技术类期刊经营广告业务的现状和存在的问题。认为应明确广告定位,细分目标市场,制订合理的广告定价,综合运用各种促销手段等市场营销策略。提出了技术类期刊经营广告业务应注意的几个问题。 |
| 英文摘要: |
| Based on the analyses of the current advertising situation and existing problems, this paper puts forward some marketing strategies, such as clear advertisement positioning, target markets classifying, reasonable advertisement pricing, comprehensive applying of various promotion means. Some issues that should be paid attention to technical journals' advertising business are discussed. |
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