| 张洪成.新时期科技期刊创新发展的探索实践.编辑学报,2011,23(2):151-153 |
| 新时期科技期刊创新发展的探索实践 |
| Exploratory practice of innovative development for sci-tech periodicals in new period |
| 投稿时间：2010-07-20 修订日期：2010-07-20 |
| DOI： |
| 中文关键词: 科技期刊 转型定位 创新发展 特色化 国际化 多种经营 |
| 英文关键词: sci-tech periodical transformational position innovative development feature internationalization diversified management |
| 基金项目: |
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| 摘要点击次数: 1201 |
| 全文下载次数: 942 |
| 中文摘要: |
| 网络媒体、电子媒体的快速发展,对传统印刷版科技期刊形成冲击并使其发展面临严峻考验。《中华纸业》杂志的做法与经验是:创新发展思路,抓内涵,树品牌,扩外延,延伸出版产业链,寻求新的发展引擎。 |
| 英文摘要: |
| The rapid development of network and electronic media has brought great impact on the traditional journal publishing, which makes the development of sci-tech periodicals face a serious challenge. The measures and experiences of China Pulp and Paper Industry are:innovating the development ideas, grasping the connotation, setting up the brand service, enlarging the extension service, extending publishing industrial chain, looking for the new development engine, and so on. |
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