| 王维朗,吕赛英,张苹,陈移峰,张小强,侯湘,郑洁,梁远华.新形势下科技期刊品牌打造的策略.编辑学报,2011,23(3):198-200 |
| 新形势下科技期刊品牌打造的策略 |
| Strategies of brand-building for sci-tech journals under new situations |
| 投稿时间：2010-11-20 修订日期：2010-11-20 |
| DOI： |
| 中文关键词: 科技期刊 品牌策略 编辑意识 |
| 英文关键词: sci-tech journal brand management strategy editing consciousness |
| 基金项目:中国高校科技期刊研究会研究基金重点资助项目(GBJXA1001) |
| 作者 | 单位 | | 王维朗 | 重庆大学期刊社,400044,重庆 | | 吕赛英 | 重庆大学期刊社,400044,重庆 | | 张苹 | 重庆大学期刊社,400044,重庆 | | 陈移峰 | 重庆大学期刊社,400044,重庆 | | 张小强 | 重庆大学期刊社,400044,重庆 | | 侯湘 | 重庆大学期刊社,400044,重庆 | | 郑洁 | 重庆大学期刊社,400044,重庆 | | 梁远华 | 重庆大学期刊社,400044,重庆 |
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| 中文摘要: |
| 针对我国科技期刊的现状及存在的问题,通过一些国内外品牌科技期刊的对比分析,提出了新形势下科技期刊品牌打造的策略。认为:科技期刊品牌的形成既需要编辑意识的及时更新与转变,又要以人为本；既需要期刊自身的内外兼修,又要突出特色；既要不断创新,更要加快实现数字化与国际化；既要积极关注有关品牌建设的政策,还要建议有关部门对科技期刊品牌建设给予更加全面的帮助和指导。 |
| 英文摘要: |
| Based on the present situation and existing problems of the sci-tech journals in China, the authors make a comparative analysis of some domestic and overseas brand sci-tech journals and finally propose strategies for the building of brand sci-tech journals systematically. This article observes that the building of brand sci-tech journals needs not only timely updating and changing editing consciousness but also insisting the people-based concept; not only improving the internal and external quality of journals but also highlighting their outstanding distinguishing features; not only innovating steadily but also accelerating the process of digitalization and internationalization; not only closely watching and catching the policies regarding to related brand-building but also appealing more help and guidance from respective agencies and departments. |
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