文章摘要
王维朗,吕赛英,张苹,陈移峰,张小强,侯湘,郑洁,梁远华.新形势下科技期刊品牌打造的策略.编辑学报,2011,23(3):198-200
新形势下科技期刊品牌打造的策略
Strategies of brand-building for sci-tech journals under new situations
投稿时间:2010-11-20  修订日期:2010-11-20
DOI:
中文关键词: 科技期刊  品牌策略  编辑意识
英文关键词: sci-tech journal  brand management strategy  editing consciousness
基金项目:中国高校科技期刊研究会研究基金重点资助项目(GBJXA1001)
作者单位
王维朗 重庆大学期刊社,400044,重庆 
吕赛英 重庆大学期刊社,400044,重庆 
张苹 重庆大学期刊社,400044,重庆 
陈移峰 重庆大学期刊社,400044,重庆 
张小强 重庆大学期刊社,400044,重庆 
侯湘 重庆大学期刊社,400044,重庆 
郑洁 重庆大学期刊社,400044,重庆 
梁远华 重庆大学期刊社,400044,重庆 
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中文摘要:
      针对我国科技期刊的现状及存在的问题,通过一些国内外品牌科技期刊的对比分析,提出了新形势下科技期刊品牌打造的策略。认为:科技期刊品牌的形成既需要编辑意识的及时更新与转变,又要以人为本;既需要期刊自身的内外兼修,又要突出特色;既要不断创新,更要加快实现数字化与国际化;既要积极关注有关品牌建设的政策,还要建议有关部门对科技期刊品牌建设给予更加全面的帮助和指导。
英文摘要:
      Based on the present situation and existing problems of the sci-tech journals in China, the authors make a comparative analysis of some domestic and overseas brand sci-tech journals and finally propose strategies for the building of brand sci-tech journals systematically. This article observes that the building of brand sci-tech journals needs not only timely updating and changing editing consciousness but also insisting the people-based concept; not only improving the internal and external quality of journals but also highlighting their outstanding distinguishing features; not only innovating steadily but also accelerating the process of digitalization and internationalization; not only closely watching and catching the policies regarding to related brand-building but also appealing more help and guidance from respective agencies and departments.
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