| 许惠儿.突出实效充实管理模式新内容 ——《现代纺织技术》的办刊实践.编辑学报,2012,24(2):170-172 |
| 突出实效充实管理模式新内容 ——《现代纺织技术》的办刊实践 |
| Pragmatism and new management mode in the editorial innovation of the journal Advanced Textile Technology |
| 投稿时间：2011-10-05 修订日期：2011-10-05 |
| DOI： |
| 中文关键词: 《现代纺织技术》 实效 广告代理 期刊理事会 |
| 英文关键词: Advanced Textile Technology pragmatic advertising agency executive council of journals |
| 基金项目:中国高校科技期刊研究会基金项目(GBJXB0929) |
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| 中文摘要: |
| 从找准期刊定位、创办专题栏目、关注热点问题、开设专家讲座、扩充理事单位等方面来挖掘期刊管理内容,总结现阶段《现代纺织技术》办刊经验。介绍编辑部引入广告代理所做的主要工作,分析引入广告代理后,《现代纺织技术》受到的关注度提升,说明突出实效是科技期刊立足和发展的根本。 |
| 英文摘要: |
| This paper summarizes the editorial innovation of the journal Advanced Textile Technology, which has recently received more attention from readers for its new columns and its advertising agency for some enterprises. It has been proved that the success of an academic journal lies in its explicit vision and appropriate positioning in the related fields. The focus on hot issues, new technologies, lectures and the inclusion of more members into the executive council have made the journal more popular and pragmatic in the industry. |
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