| 刘冰,游苏宁.从中华医学会系列杂志初步使用博客谈医学期刊的自媒体应用.编辑学报,2012,24(4):364-367 |
| 从中华医学会系列杂志初步使用博客谈医学期刊的自媒体应用 |
| Applications of we-media in medical sci-tech periodicals:preliminary practice of the blog of Chinese Medical Association journals |
| 投稿时间：2012-03-28 修订日期：2012-03-28 |
| DOI： |
| 中文关键词: 医学期刊 自媒体 博客(微博) 中华医学会系列杂志 |
| 英文关键词: medical sci-tech periodical we-media blog(microblog) Chinese Medical Association journals |
| 基金项目:中国科协精品科技期刊工程项目(QK2009003-A) |
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| 摘要点击次数: 1083 |
| 全文下载次数: 863 |
| 中文摘要: |
| 未来的媒体将会越来越个人化、社会化,博客(微博)是迄今为止最能展现自媒体魅力的媒介。文章介绍国内外医学领域自媒体的应用实践,结合中华医学会系列杂志初步应用博客的体会,探讨医学期刊如何借助自媒体的发展加强期刊信息的传播,进而提升期刊的影响力。 |
| 英文摘要: |
| At present, growing channels of information dissemination emerge such as we-media which enable the storage and delivery of more information with greater speed to more locations than has ever been possible before. The we-media, whose influence has been self-evident, will be more personal and social in the future. For example, the microblog which has characteristics of convenience, wide range of users, and meets the request of "fastness" and "lightness", has become the most active and powerful media nowadays. We-media bring new opportunities and challenges to the publishing community. In this paper, we introduce some experience of preliminarily applying blog in the Chinese Medical Association journals, and then discuss how to enhance the influence of medical sci-tech periodicals via the applications of we-media. This paper will provide insights into how medical sci-tech periodicals can make their information more visible and more valuable to consumers. Keywords\ medical sci-tech periodical；we-media；blog(microblog)；Chinese Medical Association journals |
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