文章摘要
吴永华,蔡为明,郑玲,周礼.破解刊名瓶颈制约拓展期刊发展空间 ——《食药用菌》更名成功的实践与思考.编辑学报,2012,24(4):380-381
破解刊名瓶颈制约拓展期刊发展空间 ——《食药用菌》更名成功的实践与思考
Breaking the bottleneck caused by inappropriate journal name to broaden journal development
投稿时间:2012-03-19  修订日期:2012-03-19
DOI:
中文关键词: 科技期刊  期刊更名  期刊发展  《食药用菌》
英文关键词: sci-tech journal  renaming  journal development  Edible and Medicinal Mushrooms
基金项目:
作者单位
吴永华 浙江省农业科学院《食药用菌》编辑部,310021,杭州 
蔡为明 浙江省农业科学院《食药用菌》编辑部,310021,杭州 
郑玲 浙江省农业科学院《食药用菌》编辑部,310021,杭州 
周礼 浙江省农业科学院《食药用菌》编辑部,310021,杭州 
摘要点击次数: 898
全文下载次数: 639
中文摘要:
      结合《食药用菌》更名实践,阐述科技期刊为适应形势发展、拓展发展空间,需要破解刊名制约而更名时,应在充分论证更名的利弊、选择恰当的更名时机、缜密选定新刊名、发挥好更名的宣传效应等环节下工夫,以确保更名成功,取得预期效果。
英文摘要:
      Based on the practice of renaming of Edible and Medicinal Mushrooms, it is suggested that renaming of a scientific journal in an attempt to break the bottleneck caused by the inappropriate journal name should be made only after a full evaluation of both positive and negative effects that will be brought on. An appropriate time for renaming, a new better journal name decided carefully and accompanying propagation should be all taken into account to ensure an expected success of renaming, making the journal keep abreast of the times and be more influential in future development.
查看全文   查看/发表评论  下载PDF阅读器
关闭