| 李静,游苏宁.医学期刊差异化办刊策略初探.编辑学报,2013,25(3):205-207 |
| 医学期刊差异化办刊策略初探 |
| Differential strategy of medical periodicals |
| 投稿时间：2012-01-16 修订日期：2012-01-16 |
| DOI： |
| 中文关键词: 医学期刊 理念差异化 产品差异化 服务差异化 |
| 英文关键词: medical periodical differential idea differential product differential service |
| 基金项目: |
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| 中文摘要: |
| 通过引入生物学领域生态位理论和经济学领域差异化概念,提出科技期刊理念差异化、产品差异化和服务差异化等3个差异化办刊层次。以中华医学会系列杂志,尤其是耳鼻咽喉头颈外科领域系列杂志为主要研究对象,阐明这3个差异化办刊层次。 |
| 英文摘要: |
| We apply the theory of ecological niche and the concept of economic difference in this article and propose that sci-tech periodicals should use these strategies to form into three levels:differential ideas, differential products and differential services. The experience of differential strategy in Chinese Journal of Otolaryngology Head and Neck Surgery is then introduced. |
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