| 包靖玲,石朝云,李季秋,游苏宁.中华医学会系列杂志广告经营情况的调研报告.编辑学报,2013,25(3):263-266 |
| 中华医学会系列杂志广告经营情况的调研报告 |
| Research report on magazine advertising business in China Series |
| 投稿时间：2012-07-10 修订日期：2012-07-10 |
| DOI： |
| 中文关键词: 中华医学会系列杂志 广告经营 问卷调查 |
| 英文关键词: Chinese Medical Association Journals advertisement business questionnaire survey |
| 基金项目: |
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| 摘要点击次数: 970 |
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| 中文摘要: |
| 期刊的广告收入一直是期刊收入的重要来源,但是目前期刊广告经营情况千差万别。本次调研对中华医学会系列64种期刊的180位编辑进行了关于广告经营相关问题的问卷调查,以了解各期刊目前的广告经营情况,以及编辑对广告经营的认识,并对自主经营广告和广告公司代理经营广告的经营模式进行分析。 |
| 英文摘要: |
| Advertising revenue has gradually become the main source of income of magazines, but the situation of advertising business among journals differs considerably. We investigated 180 editors of 64 China Series journals concerning relavant issues of the advertising business by questionnaire survey, in order to find out each journal's advertising business and editors' knowledge of advertising business, and analyze the advertising business models in- or dependent of advertising company agents. |
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