| 张静.科技期刊数字化品牌建设及推广策略.编辑学报,2013,25(3):287-289 |
| 科技期刊数字化品牌建设及推广策略 |
| Strategies of building and popularizing digital brand of sci-tech periodicals |
| 投稿时间：2012-11-12 修订日期：2012-11-12 |
| DOI： |
| 中文关键词: 科技期刊 数字化品牌 品牌建设 品牌推广 |
| 英文关键词: sci-tech periodical digital brand brand building brand promotion |
| 基金项目:中国高校科技期刊研究会基金项目(GBJXC1277) |
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| 摘要点击次数: 952 |
| 全文下载次数: 829 |
| 中文摘要: |
| 分析科技期刊数字化品牌建设及推广策略,为科技期刊自身的发展赢得更好的机遇,提高刊物认知度和影响力,赢得口碑和双效益,提高核心竞争力,实现可持续发展。 |
| 英文摘要: |
| In this article, strategies of building and popularizing digital brand of sci-tech periodicals have been proposed in order to win better opportunities for the development of sci-tech periodicals,to improve recognition and influence,to gain public praise and benefits,to enhance core competitiveness and to realize sustainable development of sci-tech periodicals. |
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