| 丘彩霞,黄绮生,林少甫.健康科普期刊媒体微博的现状及思考 ——以9种期刊新浪微博为例.编辑学报,2013,25(6):584-587 |
| 健康科普期刊媒体微博的现状及思考 ——以9种期刊新浪微博为例 |
| Status and reflections of micro-blogs of popular health science journals:analysis based on nine kinds of journals at Sina.com |
| 投稿时间：2009-09-05 修订日期：2009-09-05 |
| DOI： |
| 中文关键词: 健康科普期刊 媒体微博 调查分析 |
| 英文关键词: health science journals media micro-blog investigation and analysis |
| 基金项目:2011年广州市科普项目(广州市科信局)(2011KP033) |
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| 中文摘要: |
| 对9种健康科普期刊在新浪网开通微博的情况进行调查分析。结果表明,与《人民日报》《新周刊》等报刊相比,健康科普期刊界尚缺乏具有强大龙头示范效应的媒体微博,整体表现和影响力有待提升。经分析认为:对于实力雄厚的健康科普期刊,应抓住机遇,结合自身特点,整合内外资源,打造具有高度影响力的健康微博平台,使其从一个健康医疗信息的提供者,转变为以信息传递为中心的健康服务者,扩大线下发行,增加广告商、合作商的投入,从而增加新的经营增长平台。 |
| 英文摘要: |
| Micro-blogs of nine kinds of popular health science journals at http:∥www.sina.com.cn were investigated and analyzed. Compared with People's Daily and New Weekly, health science journals are short of outstanding micro-blogs with powerful influence. It is suggested that the leading health science journals should seize the opportunity, integrate all kinds of resources, enhance the influence of their micro-blogs, and attach importance to health service, so that it could amplify distribution and advertisement. The most important is to build up a new operating platform directly or indirectly. |
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