| 顾艳,崔金贵,盛杰.医学期刊中高影响力官方微博内容发布现状的调研与思考.编辑学报,2014,26(2):162-165 |
| 医学期刊中高影响力官方微博内容发布现状的调研与思考 |
| Status of content publishing and strategies of official micro-blogs:an investigation of highly influential micro-blogs of medical journals |
| 投稿时间：2012-03-15 修订日期：2012-03-15 |
| DOI： |
| 中文关键词: 医学期刊 官方微博 内容发布 影响力 |
| 英文关键词: medical journal official micro-blog content publishing influence |
| 基金项目:江苏省高校哲学社会科学研究基金(2013SJD860002)；中国教育战略学会课题(ZLH20132204) |
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| 中文摘要: |
| 对新浪微博认证的粉丝数在3500以上的10家高影响力医学期刊官方微博进行实证研究。通过分析几个有代表性的内容发布指标,探讨医学期刊官方微博的内容发布现状,并从内容定位、内容策划和内容传播3个方面提出内容发布策略,以期为学术期刊官方微博的建设与运营提供参考。 |
| 英文摘要: |
| An empirical study was carried out on 10 highly influential Sina-certificated micro-blogs of medical journals of which the number of fans was beyond 3500. By analyzing several typical indexes of content publishing, this paper discusses the content publishing status of official micro-blogs of medical journals and proposes corresponding strategies in aspects of content location, content planning and content transmission. We think that our study would offer reference beneficial to the construction and operation of official micro-blogs of academic periodicals. |
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