| 程启厚,朱蔚,张静.中国科技期刊国际化传播的SWOT分析.编辑学报,2014,26(3):217-221 |
| 中国科技期刊国际化传播的SWOT分析 |
| SWOT analysis of the international communication of Chinese sic-tech periodicals |
| 投稿时间：2014-02-11 修订日期：2014-02-11 |
| DOI： |
| 中文关键词: 科技期刊 国际化传播 优势、劣势、机遇和威胁 |
| 英文关键词: sic-tech periodical international communication SWOT |
| 基金项目:中央高校基本科研业务费专项资金培育项目 |
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| 中文摘要: |
| 科技期刊传播策略是科技期刊发展中的重要支撑。当前全球科技迅猛发展,我国的科技水平也在不断提升,对科技传播与交流媒介的要求也越来越趋于高端化,国际化传播是当前科技交流的时代背景下必然要面临的课题。文章通过分析国际视角下中国科技期刊国际化传播的优势、劣势、机遇和威胁,以期为中国科技期刊实现有效的国际化传播提供参考。 |
| 英文摘要: |
| Communication strategy is an important support for the development of sic-tech periodicals. With the rapid progress of global sic-tech and the promotion of Chinese sic-tech level, the demand of the communication media has been highly oriented. International communication has become an inevitable choice for the sic-tech research field. Under this background, the SWOT analysis on the international communication of Chinese sic-tech periodicals was conducted. The information of strength, weakness, opportunity and threat on the international communication of Chinese sic-tech periodicals can supply some reference for the development of Chinese sic-tech periodicals. |
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