| 黄绮生,王彤彤.新媒体时代健康科普期刊的SWOT分析.编辑学报,2014,26(4):318-320 |
| 新媒体时代健康科普期刊的SWOT分析 |
| SWOT analysis of health science journals in new media period |
| 投稿时间：2014-01-24 修订日期：2014-01-24 |
| DOI： |
| 中文关键词: 新媒体时代 健康科普期刊 SWOT分析 |
| 英文关键词: new media health science periodical SWOT analysis |
| 基金项目: 〖FL |
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| 摘要点击次数: 1092 |
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| 中文摘要: |
| 随着信息技术的飞速发展,关于健康科普的新媒体越来越受到人们的关注,而纸媒发行量则不断下滑。文章以SWOT分析方法,对纸媒体的优势、劣势、机会、威胁逐一分析,并提出健康科普期刊的发展对策。 |
| 英文摘要: |
| With the rapid development of information technology, people are paying more attention to the new media of health science; on the other hand, the circulation of print media is predictably declining. In this paper, the advantages, weaknesses, opportunities of and threats to the print media are analyzed by using the SWOT method, and finally the direction of future development of health science journals and countermeasures that should be taken are proposed. |
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