| 张建军,任延刚.科技期刊需重视基于事件营销的资源再开发.编辑学报,2014,26(4):347-348 |
| 科技期刊需重视基于事件营销的资源再开发 |
| Sci-tech journals should pay attention to resource re-development based on event marketing |
| 投稿时间：2013-11-17 修订日期：2013-11-17 |
| DOI： |
| 中文关键词: 科技期刊 科技期刊经营 营销策略 事件营销 |
| 英文关键词: sci-tech journals management of sci-tech periodicals marketing strategy event marketing |
| 基金项目: |
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| 摘要点击次数: 1817 |
| 全文下载次数: 1646 |
| 中文摘要: |
| 阐述《中国实用内科杂志》一期成功的选题策划,即不断开发学科资源,拓展合作方式。认为在追求科技期刊事件营销成功的同时更要重视资源的再开发。 |
| 英文摘要: |
| In this paper, we discuss the exploration of subject resources and cooperation styles based on a successful issue designed and edited by Chinese Journal of Practical Internal Medicine. We consider that it is important for us to re-develop subject resources while performing successful event marketing in managing scientific journals. |
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