| 钱筠.APP时代学术期刊的发展策略.编辑学报,2015,27(1):71-74 |
| APP时代学术期刊的发展策略 |
| Development strategies of academic journals in the era of APP |
| 投稿时间：2012-04-19 修订日期：2012-04-19 |
| DOI： |
| 中文关键词: 学术期刊 APP 数字化 发展策略 |
| 英文关键词: academic journals APP digital development strategy |
| 基金项目: |
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| 摘要点击次数: 1026 |
| 全文下载次数: 761 |
| 中文摘要: |
| 分析学术期刊APP的发展优势,阐述学术期刊APP的发展现状及特点。提出适合于学术期刊APP的发展策略:树立战略发展意识,重视内容与平台建设,增强APP交互性,提高APP用户黏性和活跃度,扩充盈利模式,重视版权建设。 |
| 英文摘要: |
| The advantages of academic journal APPs are analyzed, and the current status and characteristics of academic journal APPs are described. Finally, development strategies suitable for the academic journal APPs are put forward:improving the strategic development consciousness, paying attention to the content and platform construction, enhancing interaction among APPs, improving the APP-user stickiness and vitality, expanding the profit model, and emphasizing the copyright construction. |
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