| 余溢文,陈爱萍,白林雪.学术期刊微信公众平台的传播策略及案例研究 ——以《同济大学学报》微信公众平台为例.编辑学报,2015,27(4):388-391 |
| 学术期刊微信公众平台的传播策略及案例研究 ——以《同济大学学报》微信公众平台为例 |
| Communication strategy and case of communication platform of academic journals:taking the WeChat public platform of Journal of Tongji University as the example |
| 投稿时间：2014-07-11 修订日期：2014-07-11 |
| DOI： |
| 中文关键词: 学术期刊 微信公众平台 传播策略 传播特征 |
| 英文关键词: academic journal WeChat public platform communication strategy communication characteristics |
| 基金项目:上海市高等院校科技期刊研究基金资助(SHGX2014A01) |
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| 中文摘要: |
| 从微信公众平台的现状出发,着重研究微信平台的传播策略,并将其运用到平台的传播过程中。总结学术期刊微信平台的传播特征,为传统期刊的发展提供思路。 |
| 英文摘要: |
| In this paper, we analyze the current situation of WeChat public platform with the focus on the communication strategy, which has been widely applied to the promotion of academic journals. The communication characteristics of the WeChat platform are summarized and we hope that it will provide new ideas for the development of traditional journals. |
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