文章摘要
徐静,王,刘冰.科技出版数字化转型中的产品思维变革.编辑学报,2015,27(6):525-527
科技出版数字化转型中的产品思维变革
Change of product thinking in the transformation of digitalized sci-tech publishing
投稿时间:2015-03-20  修订日期:2015-03-20
DOI:
中文关键词: 科技出版  数字化转型  产品
英文关键词: sci-tech publishing  digital transformation  products
基金项目:
作者单位
徐静 中华医学会杂志社《中华心血管病杂志》编辑部,100710 
 中国人民大学新闻学院,中国人民大学新闻与社会发展研究中心,100872 
刘冰 中华医学会杂志社,100710:北京 
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中文摘要:
      科技出版数字化转型中信息产品的转型尤为重要。产品是传媒战略的承载者,也是传媒与用户之间的直接载体,关系到传媒竞争力的实现,而产品思维对于提升出版传媒的竞争力具有关键性作用。通过对国际著名科技出版集团医学数字化信息产品的剖析,发现在产品生产的中观层面上其思维模式发生了转向,尤为突出的特点是产品生产全流程的用户导向性以及专业内容与新媒体的高度切合性。
英文摘要:
      The transformation of information products is very important in digitization of science and technology publishing. Product is the carrier of media strategy, and it is also the link between media and customers. It affects the competitiveness of media. The digitalization thinking is the key point in making the products in the digital era. We studied the digital information products of several main science and technology media groups in the world, such as Reed Elsevier, Wolters Kluwer, and BMJ Group, and found that the digitization thinking is obvious in the procedure of making products. Customer orientation and content that accords with digital carrier are the important characteristics in digitization thinking.
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