| 游苏宁.令人脑洞大开的《2015世界杂志媒体创新报告》.编辑学报,2016,28(2):199-201 |
| 令人脑洞大开的《2015世界杂志媒体创新报告》 |
| Innovation in Magazine 2015-2016 World Report:an in-depth book will greatly enrich our mind |
| 投稿时间：2016-02-10 修订日期：2016-02-10 |
| DOI： |
| 中文关键词: 杂志 媒体 创新报告 |
| 英文关键词: magazine media innovation report |
| 基金项目: |
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| 摘要点击次数: 1180 |
| 全文下载次数: 908 |
| 中文摘要: |
| 通过阅读《2015世界杂志媒体创新报告》,从独特的视角、全球的视野介绍2015年世界杂志媒体创新的发展前沿,是国内同道值得借鉴的他山之石。作者不仅综述了媒体创新的真知灼见、移动互联的内容法则、社交媒体的优势所在、数字广告的鱼龙混杂、传统媒体的推陈出新,而且以翔实的数据使得读者深信纸媒终结将遥遥无期。 |
| 英文摘要: |
| Innovation in Magazine 2015-2016 World Report introduces the frontier development of innovation in worldwide magazines in 2015 from a unique perspective. It can be used for references by domestic peers to look at our own businesses. It summarizes the insights in creative media thinking, the content principals under the mobile reading environment, the advantages of social media, the digital ad fraud, the reform and renovation of traditional media. Through informative data, the author convinces his readers that the ending of print media is not within the foreseeable future. |
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