文章摘要
徐静,刘冰.科技期刊公众号成长记:从信息发布渠道到资源整合平台.编辑学报,2016,28(4):388-390
科技期刊公众号成长记:从信息发布渠道到资源整合平台
Growth record of WeChat public numbers of sci-tech periodicals:from channels to platforms
投稿时间:2016-03-22  修订日期:2016-03-22
DOI:
中文关键词: 科技期刊  微信公众号  内容  服务  互联网
英文关键词: sci-tech periodical  WeChat official account  content  service  internet plus
基金项目:
作者单位
徐静 中华医学会杂志社《中华心血管病杂志》编辑部 
刘冰 中华医学会杂志社:100710,北京 
摘要点击次数: 906
全文下载次数: 596
中文摘要:
      2012年8月微信公众号正式上线,作为炙手可热的社会化媒体,微信公众号很快地成为各大媒体品牌延伸的必争之地,处于数字化转型的科技期刊也不例外。随着科技期刊对微信公众号认知的不断深入,以及微信为公众号提供的服务不断完善,科技期刊公众号在不断成长。科技期刊公众号信息内容从最初的纸版内容的信息重现,转向以纸版内容为基础加之独立生产的适于社交网络传播的内容产品的组合形式。已有科技期刊公众号告别了单纯信息供应模式,进入了信息服务与功能服务相结合的模式。用户导向是互联网思维的重要特征,功能服务可以更好地满足用户需求,增强用户黏度。而在“互联网+”的运作模式下,科技期刊微信公众号更是可以作为一个资源整合平台,盘活平台上个体与机构的各种资源,实现线上线下联动。文章对这一成长做一总结,并对未来进行展望,以期为科技期刊微信公众号的建设提供参考。
英文摘要:
      WeChat official accounts went live on August 2012, and soon became a popular social media. After that, lots of public media make their own WeChat official accounts to increase their social influence, including sci-tech periodicals. WeChat official accounts of sci-tech periodicals are growing with more knowledge of the new media and improvement of technology. First of all, the content has changed. Nowadays, there are not only the contents of periodicals but also the independent ones in WeChat official accounts, and the modes of presentation are diverse. Secondly, some WeChat official accounts provide services for users, and the services are based on the characteristics of social media. Customer orientation is the main characteristics of internet thinking, and good services can make user more satisfied with the media and use the media more in turn. Finally, in the era of internet plus, internet has become a platform, and we can integrate the resources by it. WeChat official accounts can be such a plarform, and we can integrate the resources of public media, related enterprises and users. And it will open a brand new operation mode of sci-tech periodicals.
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