| 黄雅意,辛亮,黄锋.科技学术期刊微信公众平台问题分析与影响力提升策略.编辑学报,2016,28(6):529-531 |
| 科技学术期刊微信公众平台问题分析与影响力提升策略 |
| Strategies of promoting impact of sci-tech journals based on WeChat public platform |
| 投稿时间：2015-01-27 修订日期：2015-01-27 |
| DOI： |
| 中文关键词: 移动互联网 微信公众平台 科技期刊 影响力 |
| 英文关键词: mobile Internet WeChat public platform sci-tech journal influence |
| 基金项目:重庆市高校期刊研究会科研项目；重庆市出版专项资金资助项目 |
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| 摘要点击次数: 3283 |
| 全文下载次数: 1729 |
| 中文摘要: |
| 移动互联网时代智能终端的普及和微信的快速发展,给科技期刊带来了新的机遇和挑战。通过分析目前科技期刊微信公众平台存在的问题,提出利用微信公众平台基于优质内容、精准推送、服务意识、传播分享这4个方面的策略来提升科技期刊影响力。认为随着科技期刊数字化建设的发展,社交新媒体将与科技期刊融合发展。 |
| 英文摘要: |
| With the growing popularity of intelligent terminal and the rapid development of WeChat in mobile Internet era, sci-tech journals are facing new opportunities and challenges. Firstly, the current problems existing in the WeChat public platform of sci-tech journals are analyzed. Secondly, four strategies (i.e., providing high quality content, precisely pushing information, offering considerate service, and spreading and sharing information) are proposed to improve the impact of sci-tech journals by WeChat public platform. Therefore, with the digital publishing of sci-ttech journals, the integration of new social media and traditional sci-tech journals will be achieved. |
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