文章摘要
恽海艳.学术期刊微信公众平台的应用与推广.编辑学报,2016,28(6):577-580
学术期刊微信公众平台的应用与推广
Application and popularization of WeChat public platform for academic journals
投稿时间:2015-03-09  修订日期:2015-03-09
DOI:
中文关键词: 学术期刊  微信公众平台  信息推送  推广
英文关键词: academic journal  WeChat public platform  message push  popularization
基金项目:
作者单位
恽海艳 机械工业信息研究院《机械工程学报》编辑部,100037,北京 
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中文摘要:
      根据学术期刊的特点,阐述学术期刊如何选择微信公众平台类型,以及如何通过后台功能的设置和开发来提升对用户的个性化服务。分析几种典型学术期刊微信公众平台的运营优势,介绍学术期刊经营和推广微信公众号的思路与经验。
英文摘要:
      According to the characteristics of academic journals, the method on how to choose the type of WeChat public platform is presented, and how to improve the user's personalized service by developing and setting the backstage functions is addressed. The operational advantages of some WeChat public platforms for several typical academic journals are analyzed, and the good ideas and experiences of managing and promoting the WeChat public account are introduced in detail.
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