| 谢征.科普期刊微信公众号的特色与提升.编辑学报,2016,28(6):581-583 |
| 科普期刊微信公众号的特色与提升 |
| Characteristics and promotion of popular science periodicals’ WeChat public number |
| 投稿时间：2015-11-09 修订日期：2015-11-09 |
| DOI： |
| 中文关键词: 科普期刊 微信公众号 特色 提升 |
| 英文关键词: popular science periodical WeChat public number Characteristics promotion |
| 基金项目:湖南省教育厅优秀青年项目(15B105) |
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| 摘要点击次数: 1128 |
| 全文下载次数: 855 |
| 中文摘要: |
| 科普期刊微信公众号的开办呈现出不同状况,表现出延伸型传播、互动型传播、平台型传播、社群化传播等特点。提升科普期刊公众号应注意服务于办刊而不局限于办刊,形成整体和谐各自定位的传播群落,把形成高质量的社群作为努力方向。 |
| 英文摘要: |
| The launch of the WeChat public number of popular science periodicals presents different conditions, showing the characteristics of extended communication, interactive communication, platform based communication, social communication and so on. Promotion of popular science periodicals’ WeChat public number should pay attention to service in the journal, but not limited to the paper version; form a whole harmonious but different positioning communication group; Strive to form a high quality community. |
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