| 杨臻峥,李娜,郑民,王明华,郑晓南.科技期刊借助微信平台拓展服务模式的探索*——以《药学进展》办刊实践为例.编辑学报,2016,28(6):584-586 |
| 科技期刊借助微信平台拓展服务模式的探索*——以《药学进展》办刊实践为例 |
| Exploration on expanding the service mode of sci-tech periodicals by means of WeChat platform:based on the practice of Progress in Pharmaceutical Sciences |
| 投稿时间：2016-06-30 修订日期：2016-06-30 |
| DOI： |
| 中文关键词: 科技期刊 微信平台 订阅号 服务模式 |
| 英文关键词: sci-tech periodical WeChat platform WeChat subscription service mode |
| 基金项目:江苏省科技期刊研究基金资助(JSRFSTP2015D01) |
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| 中文摘要: |
| 新媒体时代,纸媒期刊所能提供的基本服务已无法满足各类用户对信息的深层次需求和差异化要求。科技期刊如要在这一时代立足,应走与新媒体融合发展的道路,将传统期刊和新媒体各自优势相结合,为读者和作者提供精准服务,并通过互动实现多方共赢。文章介绍《药学进展》编辑部在微信群和微信订阅号运营中的实践经验,旨在为科技期刊利用微信平台服务读者和作者提供思路。 |
| 英文摘要: |
| In the new media era, basic services provided by printed periodicals no longer meet the in-depth and differentiated demands of information by various users. Sci-tech periodicals should integrate with the new media for their own development by combining advantages of traditional journals and new media and providing accurate service for readers and authors, so as to realize win-win situation through interaction. This paper introduces the practical experiences from the Editorial Office of Progress in Pharmaceutical Sciences in operating “WeChat group” and “WeChat subscriptions”, so as to provide ideas on how sci-tech periodicals provide services for readers and authors by means of WeChat platform. |
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