| 张建军,高森,任延刚.地方医学期刊的新媒体发展之路 ——临床医学推广与健康宣教服务.编辑学报,2017,29(2):184-186 |
| 地方医学期刊的新媒体发展之路 ——临床医学推广与健康宣教服务 |
| Way of new media development in local medical journals:clinical medicine promotion and health education service |
| 投稿时间：2016-10-20 修订日期：2016-10-20 |
| DOI：10.16811/j.cnki.1001-4314.2017.02.26 |
| 中文关键词: 地方期刊 医学期刊 传统媒体 新媒体 |
| 英文关键词: local journal medical journal traditional media new media |
| 基金项目:中国高校科技期刊研究会专项课题(CUJS2015-008) |
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| 中文摘要: |
| 传统媒体与新媒体的融合是大势所趋。医学期刊也面临同样的媒体融合问题。如何完成医学期刊传统纸媒和新媒体的融合,促进期刊发展,使之“1+1>2”,是每个医学期刊编辑需要思考和探索的问题。文章介绍地处沈阳的《中国实用内科杂志》发挥地方医学媒体特色,结合国家健康宣教的新理念,践行办刊宗旨,通过临床医学推广和健康宣教服务等活动,增强品牌特色,实现媒体融合。 |
| 英文摘要: |
| The integration of traditional media and new media is the trend of the times. Medical journals are also facing the same problem of media convergence. How to complete the integration of traditional media and new media and to promote the development of academic journals are the problems that every medical journal editor needs to think about and explore. Journal of Practical Internal Medicine located in Shenyang makes use of local medical media characteristics, combines with the new concept of national health education, and practices the purpose through clinical medicine promotion and health education services and other activities, realizing the enhancement of brand characteristics and implementation of media convergence. |
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